PR Campaign: 'SmartphOFFe'
Project Description: A Public Relations campaign to deal with a social issue in Singapore. The issue we chose to tackle was phone addiction. As part of our presentation on the issue, we decided to film a news reported spoof (refer to 2nd video below). The main video showcases how the campaign will be run (refer to 1st video). The additional assets and designs are included below as well.
Presentation of Campaign
Presentation of Social Issue Video
Campaign Video
Other assets for the Campaign
(e.g Logos, Posters, Banners etc)
Campaign Logo. SmartphOFFe. Designed with Adobe Illustrator.
SmartphOFFe Poster Design. Designed in Adobe Illustator.
SmartphOFFe Poster Design Mockup. Placed at MRT stations & bus stop billboards.
Press Release for SmartphOFFe Campaign.
Timeline & Budget of the SmartphOFFe Campaign.
